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The rise of regenerative organic coffee (ROC)

Regenerative organic coffee (ROC) farming goes beyond sustainability, aiming to restore and enhance ecosystem health while producing high-quality coffee[5]. This approach improves soil health, increases biodiversity, and helps mitigate climate change impacts on coffee production[1][2].

Europe's first regenerative organic certified® coffee

We’re proud to announce the launch of Perkee ROC™ coffee, the first Regenerative Organic Certified® coffee in Europe. This milestone reflects our commitment to environmental stewardship and ethical sourcing.

Benefits for your workplace

Superior Taste: ROC™ practices enhance coffee quality and flavour profiles
Environmental Leadership: demonstrates your company's commitment to sustainability
Employee satisfaction: offer a coffee that aligns with your employee’s values
Long-term sustainability: support farming practices that ensure future coffee supplies

The ROC difference

Research indicates that the impacts of climate change could cut the areas where arabica coffee grows in half by 2050. That means, in less than three decades, your daily cup of coffee and the livelihoods of smallholder farmers worldwide are in serious jeopardy. [3]

The most effective step we can take to secure the future of coffee is to encourage the use of regenerative organic farming methods.

The Regenerative Organic Certification® encompasses the ethos of many sustainable certifications such as Organic, Biodynamic and Fairtrade with its three main pillars: soil health, animal welfare and social fairness.

Our ROC Journey

Perkee ROC™ coffee comes via direct trade from Fazenda Camocim in Brasil. Bella Barista (our ROC™coffee roaster) have worked with Henrique Sloper since 2015 arranging logistics and transport directly without third party intervention.

Camocim estate has been growing coffee without the use of pesticides or fungicides since 1996 and achieved its first organic accreditation in 1999. In 2023 they made their first steps to be ROC™ certified, and in June 2024 they officially received their certification.Their progressive take on farming has allowed indigenous animals such as the Jacu Bird (which is currently a protected animal in Brazil, due to the high rise in deforestation and chemical farming) to migrate back to the land to graze, which has helped increase numbers of this once endangered bird

Making the switch

As a progressive contract caterer, we help enhance the workplace experience by creating a food and drink offer that appeals to existing and prospective employees and makes organisations distinctive. Working with us to integrate this unique offer their workplace coffee programme, companies can make a strategic move that aligns with their values and commitment to sustainability, quality, and social responsibility

A positive impact on the planet

Choosing Perkee ROC™ coffee allows companies to enjoy a premium coffee experience while actively contributing to a more sustainable and ethical coffee industry. Each cup of Perkee ROC™ coffee is not only rich in flavour but it is also produced through farming practices that prioritise soil health, biodiversity, and climate resilience. By selecting Perkee, companies are supporting agricultural methods that rehabilitate ecosystems, ensuring that the coffee is grown in harmony with nature, which in turn enhances the quality and taste of the coffee beans.

In addition to environmental benefits, Perkee ROC™ coffee upholds rigorous ethical standards. It ensures farmers and workers are treated fairly, with good working conditions and equitable wages. By choosing Perkee, companies are directly supporting the well-being of farming communities, fostering economic stability, and empowering local populations. This commitment to ethical sourcing resonates with employees and clients alike, reinforcing the company’s Corporate Social Responsibility credentials and commitments.

Ultimately, integrating Perkee ROC™ coffee into the workplace coffee programme is a powerful statement of a company’s dedication to making a positive impact on both the environment and society.